marketing strategy involve introducing, branding, or promoting a product or service;
generating new leads; announcing special events or products; or establishing an online
If you answered yes
then a web banner with Precision Weighing Balances (P.W.B) is a great way to do the job,
because your ads in front of potential customers whether they click it or not.
For a general audience, you
want to create awareness of your company's product or brand. (As an added benefit, Web
banners also associate your brand with the cachet of the online world.)
For a more targeted audience,
(let's say laboratory or scientific) the idea is to promote recognition of your company's
product or service at a glance which a web banner designed and placed by P.W.B can
Since you have a website this is the
ideal way to generate traffic and drive sales for a very low rate in
comparison to traditional media advertising, as well as track your campaigns
results every step of the way.
Typical click rates for banner ads
range from 0.1 to 5 percent. The rates are affected by many factors, including what you're
advertising (the breadth of your product's appeal), how you advertise it (the quality of
your ad), and where you're running the ad (P.W.B).
Impressions are the number of
times a Web surfer is exposed to your banner ad. Other forms of media can provide only
estimates of gross impressions based on, say, a print publication's circulation or a
projected number of TV viewers. With the P.W.B, there's no guessing: you know exactly how
many pairs of eyeballs saw your message. We have real-time daily statistics available.
We deliver your ad to a
targeted audience so you know it will be seen and clicked by qualified viewers, NOT
falsely or artificially inflated clicks. To combat this issue we have setup a "Click
Through" tracking program which logs the visitor's IP address, time, date,
browser software and referring URL once your banner ad is displayed and/or clicked.
time statistics provide you with an up to the minute
look at your ad's performance.
Contacts us at 978-521-7095.
and ads are subject to approval.